Van der Vyver, AGWilliams, BMarais, Mario A2015-01-142015-01-142015-12Van der Vyver, A.G, Williams, B and Marais, M.A. 2015. Using Social Media as a Managerial Platform for an Educational Development Project : Cofimvaba. International Journal of Information and Education Technology, vol. 5(12), pp 911-9132010-3689http://www.ijiet.org/papers/636-I005.pdfhttp://hdl.handle.net/10204/7841Copyright: 2015 IACSIT Press. This is an ABSTRACT ONLY. The definitive version is published in International Journal of Information and Education Technology, vol. 5(12), pp 911-913This paper contains a qualitative analysis of selected excerpts from the managerial communication records of the Cofimvaba e-textbook project. This project is conducted in the Eastern Cape, a province of South Africa. The component managers of the project use Whatsapp, a popular social media platform to engage in managerial communication. The researchers found that this unconventional platform proved to be an excellent anchor for managerial communication on the project.enManagerial communicationSocial mediaE-textbookContent analysisGroup behaviorConference PresentationVan der Vyver, A., Williams, B., & Marais, M. A. (2015). Using Social Media as a Managerial Platform for an Educational Development Project : Cofimvaba. IACSIT Press. http://hdl.handle.net/10204/7841Van der Vyver, AG, B Williams, and Mario A Marais. "Using Social Media as a Managerial Platform for an Educational Development Project : Cofimvaba." (2015): http://hdl.handle.net/10204/7841Van der Vyver A, Williams B, Marais MA, Using Social Media as a Managerial Platform for an Educational Development Project : Cofimvaba; IACSIT Press; 2015. http://hdl.handle.net/10204/7841 .TY - Conference Presentation AU - Van der Vyver, AG AU - Williams, B AU - Marais, Mario A AB - This paper contains a qualitative analysis of selected excerpts from the managerial communication records of the Cofimvaba e-textbook project. This project is conducted in the Eastern Cape, a province of South Africa. The component managers of the project use Whatsapp, a popular social media platform to engage in managerial communication. The researchers found that this unconventional platform proved to be an excellent anchor for managerial communication on the project. DA - 2015-12 DB - ResearchSpace DP - CSIR KW - Managerial communication KW - Social media KW - E-textbook KW - Content analysis KW - Group behavior LK - https://researchspace.csir.co.za PY - 2015 SM - 2010-3689 T1 - Using Social Media as a Managerial Platform for an Educational Development Project : Cofimvaba TI - Using Social Media as a Managerial Platform for an Educational Development Project : Cofimvaba UR - http://hdl.handle.net/10204/7841 ER -