Viljoen, NMVan Zyl, HM2009-11-202009-11-202009-10Viljoen, NM and van Zyl, HM. 2009. Applying design thinking concepts to rejuvenate the discipline of operations research/ management science. 23rd Annual South African Innovation in Industrial Engineering (SAIIE) Conference, Pretoria, South Africa, 28-30 October, 2009, pp 1-14978-0-86970-667-1http://hdl.handle.net/10204/376323rd Annual South African Innovation in Industrial Engineering (SAIIE) Conference, Pretoria, South Africa, 28-30 October, 2009Over the last three decades, the discipline of Operations Research/Management Science (OR/MS) has experienced a pronounced crisis in identity, spurring heated debate in the discourse of the discipline. Central to this crisis is the gap between theory and practice. The gap brings into question the continued relevance of OR/MS in industry. This paper briefly names the key problem areas within the discipline that have been highlighted in literature, and proposes the introduction of design thinking concepts as a solution. Design thinking is the obverse of scientific thinking and therefore this approach is slightly unconventional. By exploring these concepts in light of the OR/MS crisis, the paper aims to highlight the potential merits of collaboration between designer thinking and operations research in recapturing the relevance of OR/MS.enDesign thinkingOperations researchIndustrial engineeringScientific thinkingInterdisciplinary23rd Annual South African Innovation in Industrial Engineering ConferenceSAIIEManagement scienceConference PresentationViljoen, N., & Van Zyl, H. (2009). Applying design thinking concepts to rejuvenate the discipline of operations research/ management science. http://hdl.handle.net/10204/3763Viljoen, NM, and HM Van Zyl. "Applying design thinking concepts to rejuvenate the discipline of operations research/ management science." (2009): http://hdl.handle.net/10204/3763Viljoen N, Van Zyl H, Applying design thinking concepts to rejuvenate the discipline of operations research/ management science; 2009. http://hdl.handle.net/10204/3763 .TY - Conference Presentation AU - Viljoen, NM AU - Van Zyl, HM AB - Over the last three decades, the discipline of Operations Research/Management Science (OR/MS) has experienced a pronounced crisis in identity, spurring heated debate in the discourse of the discipline. Central to this crisis is the gap between theory and practice. The gap brings into question the continued relevance of OR/MS in industry. This paper briefly names the key problem areas within the discipline that have been highlighted in literature, and proposes the introduction of design thinking concepts as a solution. Design thinking is the obverse of scientific thinking and therefore this approach is slightly unconventional. By exploring these concepts in light of the OR/MS crisis, the paper aims to highlight the potential merits of collaboration between designer thinking and operations research in recapturing the relevance of OR/MS. DA - 2009-10 DB - ResearchSpace DP - CSIR KW - Design thinking KW - Operations research KW - Industrial engineering KW - Scientific thinking KW - Interdisciplinary KW - 23rd Annual South African Innovation in Industrial Engineering Conference KW - SAIIE KW - Management science LK - https://researchspace.csir.co.za PY - 2009 SM - 978-0-86970-667-1 T1 - Applying design thinking concepts to rejuvenate the discipline of operations research/ management science TI - Applying design thinking concepts to rejuvenate the discipline of operations research/ management science UR - http://hdl.handle.net/10204/3763 ER -