Veerasamy, NamoshaLabuschagne, WA2015-11-162015-11-162015-01Veerasamy, N and Labuschagne, WA. 2015. Increasing and visualising meme effectiveness. Journal of Information Warfare, vol. 13(4), pp 96-111.http://hdl.handle.net/10204/8288Copyright: 2015 Journal of Information Warfare (JIW).The Internet provides the ideal platform to disseminate messages which could potentially sway the opinions and behaviour of people. The ease, convenience, and transmission capabilities of the Internet facilitate the seamless transfer and replication of messages at a rapid speed. Memes are popular ideas, messages, or styles that can be used as narrative networks to create influence. Social networking sites on the Internet are being used to rapidly send out memes. However, in order for a meme to become popular it is imperative that the message initially captures the attention of users. This paper proposes a framework of high-level factors that can help increase the effectiveness of a meme. Furthermore, the visualisation of meme proliferation is studied.enMemesInternet disseminationArticleVeerasamy, N., & Labuschagne, W. (2015). Increasing and visualising meme effectiveness. http://hdl.handle.net/10204/8288Veerasamy, Namosha, and WA Labuschagne "Increasing and visualising meme effectiveness." (2015) http://hdl.handle.net/10204/8288Veerasamy N, Labuschagne W. Increasing and visualising meme effectiveness. 2015; http://hdl.handle.net/10204/8288.TY - Article AU - Veerasamy, Namosha AU - Labuschagne, WA AB - The Internet provides the ideal platform to disseminate messages which could potentially sway the opinions and behaviour of people. The ease, convenience, and transmission capabilities of the Internet facilitate the seamless transfer and replication of messages at a rapid speed. Memes are popular ideas, messages, or styles that can be used as narrative networks to create influence. Social networking sites on the Internet are being used to rapidly send out memes. However, in order for a meme to become popular it is imperative that the message initially captures the attention of users. This paper proposes a framework of high-level factors that can help increase the effectiveness of a meme. Furthermore, the visualisation of meme proliferation is studied. DA - 2015-01 DB - ResearchSpace DP - CSIR KW - Memes KW - Internet dissemination LK - https://researchspace.csir.co.za PY - 2015 T1 - Increasing and visualising meme effectiveness TI - Increasing and visualising meme effectiveness UR - http://hdl.handle.net/10204/8288 ER -