Peters, ANOren, MABidwell, NJ2012-06-212012-06-212012-05Peters, AN, Oren, MA and Bidwell, NJ. Namibian and American cultural orientations toward facebook. CHI 2012, Austin, Texas, USA, 5-10 May 2012, pp 2603-2608978-1-4503-1016-1http://delivery.acm.org/10.1145/2230000/2223843/p2603-peters.pdf?ip=146.64.81.7&acc=ACTIVE%20SERVICE&CFID=115846191&CFTOKEN=19945667&__acm__=1340271862_f61241810e6bf408ebe7909d5844b4c1http://dl.acm.org/citation.cfm?id=2223843http://hdl.handle.net/10204/5930CHI 2012, Austin, Texas, USA, 5-10 May 2012Nadkarni and Hofman’s meta-review of literature on Facebook usage recommends examining differences in Facebook use between collectivistic and individualistic cultures. We discuss early findings of an exploratory study to compare use between participants in America, Namibia, and expatriate Namibians. From this, we identified five key areas of difference: 1) Motivations for joining Facebook; 2) Attitude toward Facebook connections; 3) Self presentation and photo sharing; 4) Communication about death, religion, and politics; 5) General privacy definitions. However, our findings showed no statistical difference in the Collectivism Scale administered among the three groups, despite Namibia being considered a highly collectivistic county and the US being a highly individualistic country.enFacebookFacebook attitudesCollectivistic culturesIndividualistic culturesNamibiaDigital convergenceSocial networkingConference PresentationPeters, A., Oren, M., & Bidwell, N. (2012). Namibian and American cultural orientations toward facebook. ACM. http://hdl.handle.net/10204/5930Peters, AN, MA Oren, and NJ Bidwell. "Namibian and American cultural orientations toward facebook." (2012): http://hdl.handle.net/10204/5930Peters A, Oren M, Bidwell N, Namibian and American cultural orientations toward facebook; ACM; 2012. http://hdl.handle.net/10204/5930 .TY - Conference Presentation AU - Peters, AN AU - Oren, MA AU - Bidwell, NJ AB - Nadkarni and Hofman’s meta-review of literature on Facebook usage recommends examining differences in Facebook use between collectivistic and individualistic cultures. We discuss early findings of an exploratory study to compare use between participants in America, Namibia, and expatriate Namibians. From this, we identified five key areas of difference: 1) Motivations for joining Facebook; 2) Attitude toward Facebook connections; 3) Self presentation and photo sharing; 4) Communication about death, religion, and politics; 5) General privacy definitions. However, our findings showed no statistical difference in the Collectivism Scale administered among the three groups, despite Namibia being considered a highly collectivistic county and the US being a highly individualistic country. DA - 2012-05 DB - ResearchSpace DP - CSIR KW - Facebook KW - Facebook attitudes KW - Collectivistic cultures KW - Individualistic cultures KW - Namibia KW - Digital convergence KW - Social networking LK - https://researchspace.csir.co.za PY - 2012 SM - 978-1-4503-1016-1 T1 - Namibian and American cultural orientations toward facebook TI - Namibian and American cultural orientations toward facebook UR - http://hdl.handle.net/10204/5930 ER -