A framework of key growth factors for small enterprises operating at the base of the pyramid

Van der Merwe, MDGrobbelaar, SSMeyer, Isabella ASchutte, CLVon Leipzig, KH2021-06-232021-06-232020-11Van der Merwe, M., Grobbelaar, S., Meyer, I.A., Schutte, C. & Von Leipzig, K. 2020. A framework of key growth factors for small enterprises operating at the base of the pyramid. Sustainability, 12(22). http://hdl.handle.net/10204/120302071-1050https://doi.org/10.3390/su12229327http://hdl.handle.net/10204/12030Enterprises operating at the Base of the Pyramid (BoP) find it difficult to simultaneously achieve economic (profitable growth) and social (poverty alleviation) outcomes. This study builds on a previously published systematic literature review that identified the key growth-promoting factors of the Small, Medium, and Micro Enterprises (SMMEs) operating in this space. A Grounded Theory Approach was followed to identify six core focus areas, which form the basis of a practical framework to evaluate SMMEs at the BoP, namely: Business modelling; business strategy; innovation; marketing; strategic alliances; and sustainable development. Expert screening interviews were conducted to evaluate the framework for credibility and confirmability. Thereafter, 57 for-profit South African enterprises were surveyed to empirically explore how SMMEs view and implement these framework components. The outcome of the study is a validated high growth-promoting BoP portfolio framework against which SMME owners can evaluate their enterprises to identify areas of growth and development.FulltextenBase of the pyramidEvaluation toolSmall, Medium, and Micro EnterprisesSMMEsSustainable enterprise growthA framework of key growth factors for small enterprises operating at the base of the pyramidArticleVan der Merwe, M., Grobbelaar, S., Meyer, I. A., Schutte, C., & Von Leipzig, K. (2020). A framework of key growth factors for small enterprises operating at the base of the pyramid. Sustainability, 12(22), http://hdl.handle.net/10204/12030Van der Merwe, MD, SS Grobbelaar, Isabella A Meyer, CL Schutte, and KH Von Leipzig "A framework of key growth factors for small enterprises operating at the base of the pyramid." Sustainability, 12(22) (2020) http://hdl.handle.net/10204/12030Van der Merwe M, Grobbelaar S, Meyer IA, Schutte C, Von Leipzig K. A framework of key growth factors for small enterprises operating at the base of the pyramid. Sustainability, 12(22). 2020; http://hdl.handle.net/10204/12030.TY - Article AU - Van der Merwe, MD AU - Grobbelaar, SS AU - Meyer, Isabella A AU - Schutte, CL AU - Von Leipzig, KH AB - Enterprises operating at the Base of the Pyramid (BoP) find it difficult to simultaneously achieve economic (profitable growth) and social (poverty alleviation) outcomes. This study builds on a previously published systematic literature review that identified the key growth-promoting factors of the Small, Medium, and Micro Enterprises (SMMEs) operating in this space. A Grounded Theory Approach was followed to identify six core focus areas, which form the basis of a practical framework to evaluate SMMEs at the BoP, namely: Business modelling; business strategy; innovation; marketing; strategic alliances; and sustainable development. Expert screening interviews were conducted to evaluate the framework for credibility and confirmability. Thereafter, 57 for-profit South African enterprises were surveyed to empirically explore how SMMEs view and implement these framework components. The outcome of the study is a validated high growth-promoting BoP portfolio framework against which SMME owners can evaluate their enterprises to identify areas of growth and development. DA - 2020-11 DB - ResearchSpace DP - CSIR J1 - Sustainability, 12(22) KW - Base of the pyramid KW - Evaluation tool KW - Small, Medium, and Micro Enterprises KW - SMMEs KW - Sustainable enterprise growth LK - https://researchspace.csir.co.za PY - 2020 SM - 2071-1050 T1 - A framework of key growth factors for small enterprises operating at the base of the pyramid TI - A framework of key growth factors for small enterprises operating at the base of the pyramid UR - http://hdl.handle.net/10204/12030 ER -23932