Haywood, Lorren KTrotter, Douglas HFaccer, KristyBrent, AC2017-05-162017-05-162013Haywood, L.K., Trotter, D.H., Faccer, K. and Brent, A.C. 2013. The diversity of the practice of corporate sustainability: An exploratory study in the South African business sector. World Journal of Entrepreneurship, Management and Sustainable Development, vol. 9(2/3): 111-125, doi: 10.1108/WJEMSD-01-2013-00132042-5961http://www.emeraldinsight.com/doi/abs/10.1108/WJEMSD-01-2013-0013doi: 10.1108/WJEMSD-01-2013-0013http://hdl.handle.net/10204/9078© Emerald Group Publishing Limited 2013. This is a pre-print version of the article. Due to copyright restrictions, the definitive published version can be obtained from http://dx.doi.org/10.1108/WJEMSD-01-2013-0013Various driving forces originating from society, government, employees and partners are forcing business to incorporate both sustainable development in its internal operations and practices, and to align these with the principles thereof. The paper investigates the diversity of the practice of corporate sustainability in terms of the drivers thereof, where sustainability features in the actual business structure, and how sustainability is communicated. What is evident is that these are all areas of broad interpretation from the perspectives of the eleven organisations that were interviewed. However, the emphasis remains on integrating sustainability activities into how they manage reputation risk, generate cost savings, and ensure long-term profitability and competitive advantage. This is leading business to create and access new markets for greener products, improved brand credibility, price premiums for green products, and new finance sources. This suggests that sustainability is merely a business agenda to protect organisation profits and economic growth in a manner that is seen to be environmental and socially responsible.enSustainable developmentCorporate sustainabilitySouth African business sectorArticleHaywood, L. K., Trotter, D. H., Faccer, K., & Brent, A. (2013). Diversity of the practice of corporate sustainability: An exploratory study in the South African business sector. http://hdl.handle.net/10204/9078Haywood, Lorren K, Douglas H Trotter, Kristy Faccer, and AC Brent "Diversity of the practice of corporate sustainability: An exploratory study in the South African business sector." (2013) http://hdl.handle.net/10204/9078Haywood LK, Trotter DH, Faccer K, Brent A. Diversity of the practice of corporate sustainability: An exploratory study in the South African business sector. 2013; http://hdl.handle.net/10204/9078.TY - Article AU - Haywood, Lorren K AU - Trotter, Douglas H AU - Faccer, Kristy AU - Brent, AC AB - Various driving forces originating from society, government, employees and partners are forcing business to incorporate both sustainable development in its internal operations and practices, and to align these with the principles thereof. The paper investigates the diversity of the practice of corporate sustainability in terms of the drivers thereof, where sustainability features in the actual business structure, and how sustainability is communicated. What is evident is that these are all areas of broad interpretation from the perspectives of the eleven organisations that were interviewed. However, the emphasis remains on integrating sustainability activities into how they manage reputation risk, generate cost savings, and ensure long-term profitability and competitive advantage. This is leading business to create and access new markets for greener products, improved brand credibility, price premiums for green products, and new finance sources. This suggests that sustainability is merely a business agenda to protect organisation profits and economic growth in a manner that is seen to be environmental and socially responsible. DA - 2013 DB - ResearchSpace DP - CSIR KW - Sustainable development KW - Corporate sustainability KW - South African business sector LK - https://researchspace.csir.co.za PY - 2013 SM - 2042-5961 T1 - Diversity of the practice of corporate sustainability: An exploratory study in the South African business sector TI - Diversity of the practice of corporate sustainability: An exploratory study in the South African business sector UR - http://hdl.handle.net/10204/9078 ER -