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dc.contributor.author Bidwell, NJ
dc.contributor.author Lalmas, M
dc.contributor.author Marsden, G
dc.contributor.author Dlutu, B
dc.contributor.author Ntlangano, S
dc.contributor.author Manjingolo, A
dc.contributor.author Tucker, WD
dc.contributor.author Jones, M
dc.contributor.author Robinson, S
dc.contributor.author Vartiainen, E
dc.date.accessioned 2011-09-22T08:04:19Z
dc.date.available 2011-09-22T08:04:19Z
dc.date.issued 2011-07
dc.identifier.citation Bidwell, NJ, Lalmas, M, Marsden, G, et al. 2011. Please call ME.N.U.4EVER: Designing for‘Callback’ in Rural Africa. Proceedings of the Tenth International Workshop on Internationalisation of Products and Systems. Kutching, Malaysia, 11-14 July, 2011, pp. 21pp en_US
dc.identifier.uri http://hdl.handle.net/10204/5153
dc.description Proceedings of the Tenth International Workshop on Internationalisation of Products and Systems. Kutching, Malaysia, 11-14 July, 2011 en_US
dc.description.abstract Designers and developers are naïve about the ways impoverished people in rural Africa innovate new uses of mobile technology to circumvent access difficulties. Here, we report on the local appropriation of an USSD ‘Callback’ service in a rural community in South Africa’s Eastern Cape which enables people to send free text messages and includes strategies that respond to severe constraints on message length and local communication protocols. This report shows that a participative approach, in which community members co-generate methods and interpret data, elicits major and formerly unreported findings. We describe the results of two sets of interviews about the use of cell-phones and Callback locally and the implications of this use for designing and realizing a media-sharing system. Our findings indicate that the community needs a system to charge phones and share media without consuming airtime and functionality for the 70-80% of people who do not own high-end phones. Use of Callback suggests people will manage a system to create, store and share content at a local ‘station’ but notify others about content using separate networks. Callback-use reveals local priorities that shape: the meaning of usability and utility; the ways people manage sequences of communication; and, the ‘rules’ that enable people to use Callback for multiple purposes and make sense of Callbacks despite ambiguity. These priorities inform introducing prototypes and contribute to exploring the communication patterns that might, subsequently, emerge. en_US
dc.language.iso en en_US
dc.relation.ispartofseries Workflow;6934
dc.subject Callback service en_US
dc.subject Mobile technology en_US
dc.subject Mobile usage en_US
dc.subject Rural African mobile usage en_US
dc.title Please call ME.N.U.4EVER: Designing for‘Callback’ in Rural Africa en_US
dc.type Presentation en_US


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