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Show simple item record Meyer, JAM Erasmus, Louwrence D 2017-10-04T10:45:07Z 2017-10-04T10:45:07Z 2017-09
dc.identifier.citation Meyer, J.A.M. and Erasmus, L. 2017. An analysis on the marketing of engineering services for the cement manufacturing industry in Sub-Saharan Africa. 2017 IEEE AFRICON - Science, Technology & Innovation for Africa, Cape Town, South Africa, 18-20 September 2017 en_US
dc.identifier.isbn 978-1-5386-2774-7
dc.identifier.isbn 978-1-5386-2775-4
dc.identifier.issn 2153-0033
dc.identifier.uri DOI: 10.1109/AFRCON.2017.8095581
dc.description Copyright: 2017 IEEE. Due to copyright restrictions, the attached PDF file only contains the abstract of the full text item. For access to the full text item, kindly consult the publisher's website. en_US
dc.description.abstract South African organisations that offer engineering services to the local and foreign market contribute significantly towards South Africa’s overall Gross Domestic Product (GDP). The importance of engineering services in South Africa motivates the need to gain new insight into a sub-group of service marketing specific to the Sub-Saharan Africa cement market. The primary objective of this research is the evaluation of how engineering services currently conduct business in Sub-Saharan Africa and compare it to what is found in available literature. The comparison of these two should identify key areas for improvement and determine whether these companies are built upon a unified service perspective as described in literature. The research design used for this study is a descriptive narrative inquiry and all qualitative data was gathered by means of a literature review and conducting interviews. The literature review and interviews conducted indicate that suppliers and cement producing customers operating in the SSA market are faced with three main challenges when doing business. These three challenges include: geographical location, increased market competition and exchange rate fluctuations. Overcoming these challenges partially determine the success of a company doing business in this market area. It would also appear that the marketing strategies of service focused businesses looking after the cement industry in Sub-Saharan Africa are partially built upon a unified service perspective as described in available literature. en_US
dc.language.iso en en_US
dc.publisher IEEE en_US
dc.relation.ispartofseries Worklist;19552
dc.subject Sub-Saharan Africa Cement Market en_US
dc.subject Unified Service Perspective en_US
dc.subject Engineering Services en_US
dc.title An analysis on the marketing of engineering services for the cement manufacturing industry in Sub-Saharan Africa en_US
dc.type Presentation en_US

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