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Please use this identifier to cite or link to this item: http://hdl.handle.net/10204/5930

Title: Namibian and American cultural orientations toward facebook
Authors: Peters, AN
Oren, MA
Bidwell, NJ
Keywords: Facebook
Facebook attitudes
Collectivistic cultures
Individualistic cultures
Digital convergence
Social networking
Issue Date: May-2012
Publisher: ACM
Citation: Peters, AN, Oren, MA and Bidwell, NJ. Namibian and American cultural orientations toward facebook. CHI 2012, Austin, Texas, USA, 5-10 May 2012, pp 2603-2608
Series/Report no.: Workflow;9098
Abstract: Nadkarni and Hofman’s meta-review of literature on Facebook usage recommends examining differences in Facebook use between collectivistic and individualistic cultures. We discuss early findings of an exploratory study to compare use between participants in America, Namibia, and expatriate Namibians. From this, we identified five key areas of difference: 1) Motivations for joining Facebook; 2) Attitude toward Facebook connections; 3) Self presentation and photo sharing; 4) Communication about death, religion, and politics; 5) General privacy definitions. However, our findings showed no statistical difference in the Collectivism Scale administered among the three groups, despite Namibia being considered a highly collectivistic county and the US being a highly individualistic country.
Description: CHI 2012, Austin, Texas, USA, 5-10 May 2012
URI: http://delivery.acm.org/10.1145/2230000/2223843/p2603-peters.pdf?ip=
ISBN: 978-1-4503-1016-1
Appears in Collections:Human factors
General science, engineering & technology

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