This paper explores the power of user experience of mobile phones and technologies and explores how micro and small enterprises use mobile services. The authors also identify the missing gaps and propose a mobi-incubation solution for rural micro and small enterprises.
Reference:
Herselman, M. User experience of mobile business support services for rural micro and small enterprises. 3rd International Conference on Mobile Communication for Development, New Delhi, India, 28-29 February 2012
Herselman, M. E. (2012). User experience of mobile business support services for rural micro and small enterprises. Karlstad University Press. http://hdl.handle.net/10204/5644
Herselman, Martha E. "User experience of mobile business support services for rural micro and small enterprises." (2012): http://hdl.handle.net/10204/5644
Herselman ME, User experience of mobile business support services for rural micro and small enterprises; Karlstad University Press; 2012. http://hdl.handle.net/10204/5644 .
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