This paper presents the results of a usability study conducted on South African B2C bricks-and-clicks retailers' e-commerce websites. The study employed two evaluation techniques namely; user evaluation and heuristic evaluation (HE). The results indicate South African unique needs which shouldn't be ignored.
Reference:
Chelule, E, Herselman, M and Van Greunen, D. 2010. E-commerce usability: do we need guidelines for emerging economies?. IADIS International Conference on Interfaces and Human Computer Interaction 2010, Freiburg, Germany, 29-31 July 2010, pp 19-26
Chelule, E., Herselman, M. E., & Van Greunen, D. (2010). E-commerce usability: do we need guidelines for emerging economies?. http://hdl.handle.net/10204/4763
Chelule, E, Martha E Herselman, and D Van Greunen. "E-commerce usability: do we need guidelines for emerging economies?." (2010): http://hdl.handle.net/10204/4763
Chelule E, Herselman ME, Van Greunen D, E-commerce usability: do we need guidelines for emerging economies?; 2010. http://hdl.handle.net/10204/4763 .
