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Please use this identifier to cite or link to this item: http://hdl.handle.net/10204/1173

Title: Electronic business survey on South African tour operators
Authors: Verhoest, P
James, T
Marais, MA
Van Audenhove, L
Keywords: Electronic business survey
Performance indicators
SMMEs
Tourism
South Africa
ICT usage
IST-Africa Conference, 3-5 May 2006
Issue Date: May-2006
Citation: Verhoest, P, et al. 2006. Electronic business survey on South African tour operators. IST-Africa 2006 Conference, CSIR Convention Centre, Pretoria, South Africa, 3-5 May 2006, pp 10
Abstract: This contribution presents the results of a pilot project on ICT usage by South African SMMEs in the tourism industry. The Electronic Business Survey (EBS) methodology, which was tested for applicability in a developing country, in this case South Africa, uses qualitative indicators and quantitative estimations to measure the impacts of e-business practices. The results, based on 40 face-to-face interviews, were substantive and showed that the adapted OECD methodology could be used successfully. In the South African tourism industry, ICT significantly improves the performance of these businesses. Although ICT adoption represents a significant operational cost for the interviewed firms, it also substantially contributes to increasing revenue and improving labour productivity. On balance the results are extremely positive: 44.7% of firms reports increased profitability, whereas for 50% it remained the same as three years ago. Of the firms that reported increased profitability, 75% indicated ICT as a contributing factor, and 31% considered ICT as the main contributing factor. The most positive effects are attributed to the usage of the Internet to improve customer relations in conjunction with creative product offerings (customisation, product-service bundling). Findings are consistent with research applying the same methodology in Western and Eastern Europe. This includes the finding that positive effects of ICT tend to be bigger for industries in transition, supporting businesses to become internationally competitive.
Description: 2006 IST-Africa Conference
URI: http://hdl.handle.net/10204/1173
Appears in Collections:Enterprise engineering
ICT in education, youth, gender
General science, engineering & technology

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